#include<fstream>
using namespace std;
int main()
{
    ifstream fin("flip.in");
    ofstream fout("flip.out");
    int n,m,i,j,s,t;
    fin>>n>>m;
    int a[n][m];
    for(i=1;i<=n;i++){
                      s=0;
                      for(j=1;j<=m;j++){fin>>a[i][j];s+=a[i][j];}
                      if(s<0){
                              for(j=1;j<=m;j++){a[i][j]*=-1;}
                              }
                      }
    t=0;
    for(j=1;j<=m;j++){
                      s=0;
                      for(i=1;i<=n;i++){s+=a[i][j];}
                      if(s<0){
                              for(i=1;i<=n;i++){a[i][j]*=-1;t+=a[i][j];}
                              }
                      else{t+=s;}
                      }
    fout<<t;
    fin.close();
    fout.close();
    return 0;
}