#include <bits/stdc++.h>
#define ll long long
using namespace std;
ifstream fin("flip.in");
ofstream fout("flip.out");
const int N = 17;
int n,m, a[N][N],s = 0, smax = INT_MIN, masca;

void citire(){
    fin >> n >> m;
    for(int i = 1; i<=n; i++){
        for(int j = 1; j<=m; j++){
            fin >> a[i][j];
        }
    }
}

void flip_line(){
    for(int bit = 0; bit < n; bit++){
        if(masca & (1 << bit)){
            int i = bit+1;
            for(int j = 1; j<=m; j++) a[i][j] *= -1;
        }
    }
}

void check_sum(){
    int scol =0, sum = 0 ;
    flip_line();
    for(int j = 1; j<=m; j++){
        scol = 0;
        for(int i = 1; i<=n; i++) scol += a[i][j];

        if(scol < 0) sum -= scol;
        else sum += scol; 
    }
    smax = max(sum, smax);

    flip_line();
}

void back(int k){
    for(masca = 0; masca <= (1 << n); masca++){
        check_sum();
    }
}
int main(){
    citire();
    back(1);
    fout << smax;

    return 0;
}